Work is Love

 

“And what is it to work with love?

It is to weave the cloth with threads drawn from your heart,

even as if your beloved were to wear that cloth.”

– Kahlil Gibran

 

Everything at Alifurn is done with love, not just because we are a family-owned business, but because our work is driven by a commitment to consistently live our passion every day. Our team is devoted to producing high-grade outdoor furniture that has been authentically manufactured and treated with the utmost care from concept to completion.

The Alifurn Difference

At Alifurn, we don’t take shortcuts because we believe quality should never be compromised. We are all about maintaining high-levels of excellence in our craftsmanship, but creating high-end furniture is not our only passion – we also love people! What we do is more than a job, it’s about building connections not only within our organisation but with our customers, suppliers and the greater community in which we operate. Two of our sight/hearing impaired employees joined the Alifurn family without any experience and are now extremely skilled weavers who can support themselves and their families, which is a reflection of the love and community that drives our company.

 

“As a family-owned and run business,

what we do is more than a job – it is about love”

Humble Beginnings

Like many of the world’s greatest enterprises such as the likes of Amazon, Apple, Disney, Microsoft, Nike and Google to name but a few; Alifurn has humble beginnings that are traced back to a home garage! It’s a huge inspiration for us when reminded that some of the mightiest companies out there had similar modest beginnings.

 

In 2010, we began making simple dining chairs in a garage in Ballito, on KwaZulu-Natal’s stunning North Coast. Through years of dedication and perseverance, our garage grew into a factory, we grew into a team and our passion grew into a company. We have proudly established ourselves as a leading manufacturer and supplier of outdoor furniture, in both the business-to-business and business-to-consumer sectors.

Proudly South African Outdoor Furniture

With the outdoor furniture market flooded with low-quality imported items, we saw an opportunity to provide South Africans with the local, high-quality furniture they deserve. The market is inundated with companies who choose to import complete products, as well as elements and materials from other countries that are only assembled in South Africa. Imports are not really our style because of the impact they have on the environment and the reduction in job creation it causes. We believe local is lekker and we are proud to say that our furniture is 100% produced in South Africa!

 

  • Our fibre-cane is produced locally and exported globally.
  • Our aluminium is sourced only from South African mills.
  • Our labour is sourced from the community surrounding our premises in Ballito.
  • Our furniture ranges are all manufactured in South Africa from the best quality materials available for the purpose.

 

“We are proud to say that our furniture is 100% produced in South Africa.”

 

 

Building Relationships

 

“In business, it’s about people; it’s about relationships.” said supermodel turned home décor mogul, Kathy Ireland.

We live by these words and truly believe in connecting with our clients and our Alifurn community by prioritising all of our relationships. We value the effort that goes into maintaining mutual respect, recognition, care and courtesy with everyone we interact with – from our staff to our suppliers, and from our clients to our community.

We are honoured to have worked locally and abroad with some of the leading hospitality brands, such as Tsogo Sun, Legacy Hotels and Developments, Sun International, Fairmont Hotels and Resorts, Intercontinental Hotels and Marriott,  as well as many independently owned enterprises across Southern Africa.

The quality of our products has been recognised for its superiority, providing us with the opportunity to export our products to countries such as Bangladesh, Botswana, Ghana, Nigeria, Mozambique, Zambia, Zimbabwe, Mauritius, and Seychelles.

Want to hear some success stories from valued clients we have worked with in the past?https://alifurn.co.za/testimonials/

Our Mission

To be an internationally recognised lifestyle brand that encourages discipline, integrity, recognition and mutual respect for all. We aim to build and nurture lasting relationships with our customers, staff, suppliers and stakeholders. We strive to make a significant contribution to our local economy through job creation and community upliftment.