Work is Love
Alifurn is a family-owned and managed business with a special approach – working at Alifurn isn’t just a job, or a means to make a living, but a passion! A passion for producing high quality outdoor furniture, and for people – our customers, our staff, our suppliers, and the greater community in which we function.
Companies started in garages…
Some of the world’s mightiest companies started out life as garage enterprises – Amazon, Apple, Disney, Microsoft, Nike and Google, to name but a few. We like to think we keep good company! Back in 2010, Alifurn was making simple dining chairs in a garage in Ballito, on the KwaZulu-Natal North Coast. Hard work and determination has paid off because since then, we’ve established ourselves as a leading manufacturer and supplier of outdoor furniture in both the business-to-business and business-to-consumer sectors.
Proudly South African Outdoor Furniture
With the outdoor furniture market flooded with low quality imported items, Alifurn saw an opportunity to provide the marketplace with high-quality South African-made furniture. While many other furniture manufacturers simply assemble furniture locally from imported components and materials, Alifurn is proud to day that our furniture is 100% Made in South Africa:
- Our fibre-cane is sourced from KwaZulu-Natal
- Our aluminium is sourced from Pietermaritzburg
- Our labour is sourced from the community surrounding our premises in Ballito
- All our outdoor products are manufactured on-site in Ballito; our indoor products are manufactured in Cape Town, and our outdoor umbrellas in Cape Town.
The Alifurn difference
At Alifurn, there are no shortcuts and quality is not compromised. We like to think of this as the ‘Alifurn difference’. But we’re not just about producing high-end, export quality furniture – we’re about people, too. Those who work at Alifurn haven’t just been given a job, but an opportunity to learn skills to ensure a sustainable income. A case in point – two sight/hearing challenged individuals who joined the Alifurn family with no experience and are now highly skilled weavers supporting themselves and their families. We think that’s pretty awesome!
In business, it’s about people; it’s about relationships, said supermodel turned home décor mogul Kathy Ireland. We think these are wise words to live by, which is why we prioritise relationships with everyone from our staff to suppliers and clients. Happy customers include leisure resorts such as Fairmont Zimbali, Legacy Hotels and Resorts, Tsogo Sun, Lagoon Beach Hotel, Rain Farm Game and Lodge, Ezemvelo KZN Wildlife and Umngazi River Bungalows, as well as many independently owned establishments across Southern Africa.
Export quality furniture
We’ve exported our products to the following countries: